What My Wife & Trader Joe’s Have In Common


I was catching up on some reading (yes I have a pile of shame by my bedside of all the books and magazines that I should have read last week, last month , etc …but didn’t). To give you an idea of how behind I am…it was the September 2010 Fortune issue. There was a cover story on Trader Joe’s.

As most of you know I spend most of my waking hours working with retailers. Further have a “rich” heritage in the supermarket business. Take that and add in 20 years of being a jaded New Yorker and you get someone with incredibly high expectations when it comes to food.

My favorite line in the article? Trader Joe’ s is no ordinary grocery chain. It is an offbeat, fun discovery zone that elevates food shopping from a chore to a cultural experience. So true and such a great lesson for other retailers. Essentially “take the ordinary and make it extraordinary” (should I trademark that?).

Tying this back to my life I feel that lesson can be used in our friendships and family relationships.  In particular, my wife Alison. She takes the ordinary (me) and makes it extraordinary (us). How does she do it? She has confidence, a clear vision of who she is and what she wants out of life, passion (for me hopefully) and most important, amazing values. No different from Trader Joe’s or any EXTRAordinary business. Thank you Alison and Trader Joe’s…I love you!

One Comment

  1. Sue

    I love how easy they make it seem, customer service that is….I go to a juice retailer daily, it is painful to serve me, or so they make it seem. They almost have to pry the $3.20 out of my hand because it hurts to give someone my business who does not truly appreciate it. If all retail employees could shop at Whole Foods would they see what makes them extraordinary, or would they feel angered?….like jealous people often do.